Answer: Ok to be honest most of my response is this:
(EDIT: THE BOTTOM PANEL SHOULD SAY “DOESN’T EXIST” i’m just not very good at memes)
Because I think yours is a very logical approach! If I’m watching a show someone has described as gay I had better get to see kissing on the mouth at least, like Korrasami is a big important deal but that doesn’t necessarily mean that the show felt to me, this particular lesbian, like a truly gay show even as I can recognize how impactful it was and probably especially because I know why it wasn’t more overt. I know that some of this comes from the interplay between increased demands for representation, media companies that give us just absolute scraps so standards for representation are low, and to some degree audiences’ inabilities to discern ‘what is me projecting onto this piece of media and what is me reading something in the text?’
When I reblogged earlier, I was definitely thinking more in terms of literature and the whole trend of marketing books based on represented identities and not actual plot or theme content combined with the 'how will we know if they are gay if they don’t have a romantic subplot’ problem, combined with the gay=good quality mindset that leads fans to reject an otherwise good piece of storytelling as 'bad’ for not focusing on lgbtqia romance, combined also with the way people have started to accuse narratives of queerbaiting just because a romance hasn’t explicitly happened yet, combined with the accusations of queerbaiting getting leveled at actual real life people (this is, perhaps, the most peripheral issue of the list).
Add onto that a heaping serving of 'just being a judgy mean lesbian’ and sprinkle in some 'I love ambiguity so much that I revel in feeling like I don’t truly know what’s going on with any character and thus have to make an interpretative argument that I know is not definitive" and you get me reblogging that and ranting about The Outsiders in the tag.
But I do think that you get at a key distinction that exists somewhere in my mind, though I don’t know that I can place exactly where - it’s historical vs. modern, sure, but it’s also grounded in a sense of why something doesn’t actually move beyond subtext. There’s a spectrum from Xena to A League of Their Own (the movie) to official approaches to Pharmercy to Clexa to AO3 fics shipping the Pretty Little Liars with each other to the Taylor Swift secret lesbian conspiracy theorists, but it’s not just about pieces of textual evidence, level of delusion, or bad faith participation by corporate marketing professionals, it’s about all of these things and more, the why of ambiguity AND the centrality of the relationship/situation in question.
Xena to me is a 'gay show’ (a term I’m only using for the sake of explanation) but Legend of Korra isn’t because Korrasami isn’t nearly as central of a feature to the narrative or setting of the whole show, or even to the characters’ arcs, as Xena & Gabrielle’s relationship is from what I know and have seen. Pharmercy does better than Clexa because there’s at least now actual recognition of Pharah being a lesbian and they haven’t killed off either of them yet in what was essentially just a more hurtful sweeps week kiss (the kids don’t even know about those these days I think), but it has still very much been a marketing tactic rather than simply loving storytelling and so it’s miles away from something like ALOTO. In many cases it just comes down to the “I know it when I see it rule” that is not how congress should be legislating on obscenity, but that is perfectly fine for us to use talking about things on the internet.
But mostly just the meme, yeah.